Privacy Policy

Last Updated: June 18, 2025

Introduction

Avid Consulting Group, LLC (“Avid,” “we,” or “us”) is committed to protecting your privacy and ensuring transparency in how we handle your personal information. This Privacy Policy describes what information we collect from users of our website (goavid.com) and our client analytics portal (apps.goavid.com), how we use and share that information, and your rights regarding your data. Our services are intended for users in the United States. By using our website or portal, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our site or services.

Information We Collect

We only collect personal information that you voluntarily provide to us or that is collected automatically through your use of our site and services. The types of information we collect include:

  • Information You Provide Directly: When you contact us (such as by filling out our online contact form or emailing us), we collect the personal information you choose to give. This may include your full name, email address, company/organization name, phone number, and any information you include in your message. For example, our contact form asks for your Full Name, Email Address, Company, Phone Number, and a Message. We use this information to respond to inquiries and provide the information or support you requested. If you communicate with us via email or other means, we will collect any personal details you provide in that communication (such as your email address and name).

  • Client Portal Account Information: If you are an authorized user of our client portal (accessible at apps.goavid.com), we collect information necessary to create and manage your account. This may include your name, business email address, username, and password (or other login credentials). We may also record usage information related to the portal, such as the date and time of logins and actions taken within the analytics tools, for security monitoring and to improve our services. Any analytics data or business information you access or upload through the portal is kept confidential and used solely for providing services to you in accordance with our agreements.

  • Information Collected Automatically: When you visit our website (goavid.com) or use the client portal, certain information is collected automatically through cookies and similar tracking technologies. This information is typically non-personal and may include technical details such as your IP address, browser type, operating system, the pages you visit, and the dates/times of your visitsimpact100seattle.org. For instance, we may log the pages you viewed and the time you spent on our site. This data is collected via cookies and analytics tools (like Google Analytics) and helps us understand how visitors use our site, diagnose technical issues, and improve the user experience.

  • Cookies and Tracking Technologies: Cookies are small text files placed on your device when you visit a website. Avid and our analytics service providers use cookies and similar technologies to collect the usage data described above. Specifically, our website uses Google Analytics cookies to gather anonymized information about how users interact with the site. This includes data on user behavior such as pages visited and navigation patterns, which cannot identify individual visitors. Cookies help us recognize repeat visitors, understand aggregate traffic patterns, and tailor our site to better serve your needs. You can control or delete cookies through your browser settings; however, please note that disabling cookies may affect some functionality of our site or portal.

How We Use Your Information

We use the information we collect for the following purposes:

  • To Respond to You: If you contact us with a question or request, we will use your provided contact information (like your name and email) to communicate with you and answer your inquiry or provide the requested services. For example, we may use your email address to reply to a message you sent us or to follow up on a consultation request.

  • To Provide and Improve Our Services: Information collected through our client portal (including account details and usage data) is used to authenticate you, allow you secure access to the analytics tools, and deliver the contracted services (such as displaying customized revenue cycle analytics). We also use usage data (both from the portal and the public website) to maintain and improve our offerings – for instance, analyzing which features are most used or identifying areas of the website that need improvement. This helps us ensure our tools are effective and user-friendly.

  • Analytics and Performance: We use data collected via cookies and Google Analytics to monitor how our website is performing and how users engage with it. This analysis helps us understand aggregate usage trends (for example, what times of day the site is most busy or which pages are visited most often) and improve content and navigation. Analytics data is used internally to make our website more useful and to optimize our marketing efforts. Importantly, this information is aggregated and does not identify you personally.

  • Security and Fraud Prevention: We may use IP addresses, log information, and account activity to protect our website, portal, and users. This includes detecting and investigating suspicious activity or violations of our terms. For example, if multiple failed login attempts are detected, we may log the IP and timestamp to help investigate potential unauthorized access attempts.

  • Legal Compliance and Enforcement: Where necessary, we may use your information to comply with legal obligations or to enforce our rights. For instance, we could retain certain communications or account data as required by law or use contact information to send you legally required notices (such as updates to this Privacy Policy).

We will not use your personal information for purposes incompatible with those listed above without your consent. If we ever need to use your data for a new purpose, we will update this Policy or seek your permission as required.

How We Share Your Information

We value your privacy and handle your personal information with care. We do not sell your personal information to third parties. We also do not share or disclose your information to third parties for their own marketing or advertising purposes. We only share your data in the following limited circumstances:

  • Within Avid: Your information may be shared internally with Avid Consulting Group team members who need it to perform their work (for example, the team member responsible for responding to your inquiry or managing your client account). All personnel are obligated to keep such information confidential and use it only as necessary to fulfill their job duties.

  • Service Providers and Partners: We may share information with trusted third-party service providers that help us operate our business, but only for our internal purposes. In particular, we use Google Analytics (a web analytics service) to understand how users use our website. Google Analytics may process certain usage data (as described above) on our behalf for the purpose of analyzing site traffic and trends. These service providers are bound by contracts that limit their use of your data to the services we’ve requested; they cannot use your information for their own purposes. Aside from analytics, we might also use other vendors for services like website hosting or email delivery, and they would likewise have access only to the data necessary to perform those functions and must protect it accordingly.

  • Legal Requirements: We may disclose personal information if we believe in good faith that such disclosure is required to comply with applicable law, regulation, legal process, or government request (for example, in response to a subpoena or court order)amimaging.com. We may also share information if necessary to investigate or remedy potential violations of our Terms of Service, or to protect the rights, property, and safety of Avid, our clients, or othersamimaging.com.

  • Business Transfers: If Avid Consulting Group is involved in a merger, acquisition, sale of assets, or other business transaction, personal information may be transferred to the successor or new owner as part of that deal. If such a transfer occurs, we will ensure that your data remains protected and subject to the promises made in this Privacy Policy (unless you’re notified otherwise and given a chance to opt out).

  • With Your Consent: In all other cases not covered above, we would only share your personal information with third parties if you have given us explicit consent to do so. For example, if you ask us to introduce you to a partner company or request a service that requires sharing your details, we will do so only with your permission.

Aside from the situations above, your personal data is not shared with any third-party organizations. In summary, our practice is to use your information internally and with service providers for internal analysis and to serve you. We do not disclose your information for outside parties’ independent use, and we never sellyour data.

Cookies and Analytics

Our site uses cookies and third-party analytics to enhance your experience and help us understand our web traffic:

  • Cookies: As noted, we use cookies to remember your preferences and collect usage data. For example, if you submit a contact form, we might use a cookie to remember that you’ve done so. Cookies also help with features like account login on our client portal (for maintaining your session securely). You have the ability to disable or delete cookies through your browser settings. However, be aware that certain parts of our site or portal may not function properly without cookies (for instance, the portal login may require them).

  • Google Analytics: We utilize Google Analytics on goavid.com for internal analytics purposes. Google Analytics places cookies on your browser to collect non-identifying information about your site usage, as described in Information Collected Automatically above (e.g. pages visited, time on site, general location based on IP, etc.). We use these insights to evaluate aggregate user behavior and improve our website’s content and layout. Google Analytics provides reports that help us understand website traffic and webpage usage. All data collected via Google Analytics is anonymized and aggregated; for instance, we might see that a certain number of users visited a page, but not who those users are. Google Analytics may record your IP address, but we do not receive personally identifying information like your name or exact address from this service. Google Analytics itself is subject to Google’s privacy policies, and you can learn more about how it works by visiting Google’s Privacy Policy (or Google’s documentation on Analytics). If you wish, you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on or by adjusting your browser’s Do Not Track settings (though our site currently does not respond to Do Not Track signals specifically).

By using our site, you consent to the placement of cookies and the use of Google Analytics as described. However, as noted, you can always adjust your browser settings to manage cookies if you prefer.

Client Portal and Confidential Data

Our client portal (apps.goavid.com) is a secure platform where authorized clients can access analytics tools and data related to their revenue cycle operations. We recognize that the information accessible through the portal is often sensitive and proprietary to our clients (for example, financial metrics, operational performance data, or potentially de-identified patient or staff information as part of analytics). Avid Consulting Group treats all data stored or processed in the client portal as strictly confidential:

  • Portal Access: Only users who have been granted login credentials by Avid (typically client personnel) can access the portal. We collect and maintain your login information (username, password, and possibly contact info like your name and email) to manage your access.

  • Use of Portal Data: Any data that you or your organization upload to the portal, or any analytics results we provide through the portal, are used solely for the purpose of delivering our contracted services to you. We do not use portal data for any purpose outside of providing and supporting the analytics services you have signed up for. For example, if our portal displays your hospital’s revenue cycle metrics, we will not share those metrics with anyone outside of your organization and Avid’s service team without permission.

  • Portal Analytics: The portal itself may collect usage logs (e.g., which reports you accessed and when) to help us support the service and improve features. We may also use these logs to ensure security (for instance, tracking login attempts or identifying unusual access patterns). This usage information is handled with the same care as other data – primarily for internal purposes only. We do not use third-party marketing cookies on the portal; any analytics on portal usage would be for internal product improvement or troubleshooting.

  • Third-Party Tools in Portal: Our analytics portal is powered by robust business intelligence software (for example, we utilize tools that may be provided by third-party analytics platforms such as QlikView). These tools operate under our control and are configured to protect your data. Any third-party software or services integrated into the portal are used only to deliver the functionality we promise (like interactive dashboards) and not to collect your data for their own use. We ensure that such providers are also obligated to keep your information secure and confidential.

In summary, client portal data remains under the ownership and control of our clients. Avid acts as a steward of that data. We maintain strict confidentiality measures (including access controls and contractual privacy/security commitments) to safeguard the information in the portal. If you have a specific agreement or Business Associate Agreement (for healthcare data) with us governing the portal data, those terms will also apply. This Privacy Policy is meant to complement such agreements by explaining our general practices.

Data Security

We take reasonable security measures to protect the personal information in our custody from unauthorized access, alteration, disclosure, or destructionimpact100seattle.org. These measures include technical, administrative, and physical safeguards appropriate to the sensitivity of the data. For example, our website and portal use encryption (HTTPS) to secure data in transit, and we restrict access to personal data only to those employees or agents who need it to perform their duties. We also implement firewalls, secure server environments, and authentication protocols to guard against unauthorized access.

However, please understand that no method of transmission over the Internet or method of electronic storage is 100% secureimpact100seattle.org. While we strive to protect your personal information, we cannot guarantee absolute security. You use our website and services at your own risk, and it is important for you to also take steps to protect yourself – such as keeping your portal password confidential and logging out of the portal when your session is finished. If you believe that your interaction with us or your data may no longer be secure (for example, if you feel that your account has been compromised), please contact us immediately using the contact information below so we can assist.

Your Rights and Choices

We want you to have control over your personal information. Depending on applicable law and your location, you may have certain rights regarding the personal data we hold about you. These may include:

  • Access and Correction: You may request access to the personal information we have about you and ask that we correct or update it if it’s inaccurate or incomplete. For example, if you have submitted a contact form or have an account on our portal, you can ask to see what information we have on file (such as your name or email address) or correct it if needed.

  • Deletion: You may request that we delete personal information you have provided to us. For instance, if you no longer want us to hold your contact details, you can ask us to remove them from our records. Please note that we may need to retain certain information for legal or business reasons (for example, to comply with record-keeping requirements or to complete transactions you’ve requested). If that’s the case, we will let you know.

  • Opting Out of Communications: If we send any marketing or promotional communications (for example, if you’ve asked for newsletters or updates), you have the right to opt out. You can do so by following the unsubscribe instructions in those emails or by contacting us directly to request removal from our mailing lists. (Note: Avid Consulting Group currently does not send routine marketing emails, so this mainly applies if you had explicitly requested information.)

  • Cookie Preferences: As discussed in the Cookies section, you have choices about cookies. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. You can also use tools like the Google Analytics opt-out browser add-on to prevent data from being used by Google Analytics.

  • Do Not Track: “Do Not Track” (DNT) is a preference you can set in your browser to signal that you do not want to be tracked across websites. While our site does not use targeted advertising and only uses analytics as described, we currently do not respond to DNT signals. We simply limit data collection to the purposes outlined in this policy. If a future law requires us to honor DNT or if our practices change, we will update this section.

  • California and Other State Privacy Rights: Although Avid Consulting Group primarily serves business clients and does not meet the thresholds of consumer data volumes that certain state laws cover, we respect the privacy rights of individuals. If you are a resident of California or another state with a privacy law (such as Virginia, Colorado, etc.), you may have specific rights under those laws (like the right to know what personal information we have collected about you, or to not be discriminated against for exercising your rights). We will honor any applicable rights requests in accordance with state laws. For example, California residents can request a notice disclosing the categories of personal information we have shared with third parties for direct marketing purposes (though in our case, we do not share personal information for direct marketing). If you have questions about your state privacy rights, please contact us.

To exercise any of your rights or choices, please contact us at support@goavid.com. We may need to verify your identity (to make sure we’re updating or releasing information to the correct person) by asking for certain information. We will respond to your request within the timeframe required by law (or, if no specific time is mandated, within a reasonable time).

International Users

As noted in the Introduction, our website and services are intended for users in the United States. We do not actively offer our services to individuals outside the U.S., and our business operations are based in the U.S. If you are visiting our website from outside the United States, please be aware that any information you provide (or that we collect) will be transferred to and stored on servers in the United States. By using our site or services, you consent to the processing of your information in the U.S. in accordance with this Privacy Policy.

The data protection laws of the United States may differ from those of your country of residence. In particular, if you are in the European Union or other regions with comprehensive data protection laws, please note that we do not currently adhere to GDPR requirements since we do not target or serve EU users. We advise non-U.S. users not to provide personal information to us if they do not want their data handled as described in this policy under U.S. jurisdiction.

If you do provide information to us from outside the U.S., that information will be handled as stated in this Policy, and may be subject to lawful access requests by U.S. courts or law enforcement.

Children’s Privacy

Our website and services are not directed to children and we do not knowingly collect personal information from individuals under the age of 13. If you are under 13, please do not use our site or send us any personal informationamimaging.com. Avid Consulting Group is a business-oriented service (focused on professional and corporate clients), and we expect users of our site and portal to be adults or at least old enough to engage in business communications. In addition, our client portal usage is restricted to authorized personnel of our client organizations.

In the unlikely event that we discover we have collected personal information from a child under 13 without parental consent, we will take prompt steps to delete that information from our servers and recordsamimaging.com. If you believe a minor has provided us with personal data, please contact us and we will address the issue. For minors above 13 (for example, teenagers) who may incidentally visit our public site: if you are under the age of majority in your jurisdiction (typically under 18), please ensure you have permission from a parent or guardian before providing any personal information to us. We do not knowingly do business with or collect data from minors.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. For example, if you fill out a contact form or email us, we may retain that correspondence and your contact details for a period in order to follow up with you, maintain records of our communications, or improve our services. If you become a client, we will retain your information for the duration of our business relationship and thereafter as needed for administrative or legal purposes.

Web analytics data collected via cookies is retained in accordance with Google Analytics’ standard retention settings (which we may configure to suit our needs). This data is generally kept in aggregate form. We do not store raw web log data indefinitely on our own systems beyond what is necessary for security monitoring and analysis.

When we no longer have a legitimate need to keep your personal information, we will securely delete or anonymize it. For instance, if you request that we delete your data and we have no legal obligation to retain it, we will remove it from our active systems. Note that backup copies might persist for a time until those are overwritten or deleted in the normal course, but we have processes to eventually purge data from backups as well.

Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes in our practices, to keep up with new legal requirements, or for other operational reasons. If we make changes, we will revise the “Last Updated” date at the top of this Policy and post the updated Privacy Policy on our website. In some cases, if the changes are significant, we may also notify you by additional means – for example, by posting a notice on our homepage or, if appropriate, by sending an email notification. We encourage you to review this Privacy Policy periodically whenever you visit our site to stay informed about how we are protecting your information and any updates to our data practicesamimaging.com.

If you continue to use our website or services after an updated Privacy Policy is posted, it signifies your acceptance of the revised terms (to the extent permitted by law). If you do not agree with any changes, you should discontinue use of the site and can contact us if you have concerns.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how Avid Consulting Group handles your information, please do not hesitate to contact us. We are here to address your inquiries and support your privacy needs. You can reach us by:

  • Email: peter.leenhouts@goavid.com

  • Phone: (989) 708-0274

  • Mail: 5802 Guilford Ave., Avid Consulting Group, LLC, Indianapolis, IN, United States

(Please note that the above mailing address is our general location; if you require a physical mailing address for official correspondence, such as sending legal notices, please request this via email and we will provide the appropriate address.)

We will respond to your questions or requests as promptly as possible. If you contact us to exercise any of your privacy rights, we may need to verify your identity for security purposes, as mentioned in the Your Rights and Choices section.

Thank you for trusting Avid Consulting Group. We value your privacy and are committed to safeguarding your personal information.